THE POWER OF STYLE PERFECTION: INTRODUCING THE REMINGTON® T|STUDIO™ THERMALUXE™ COLLECTION
July 25, 2016
HOT TOOLS FOR TODAY'S WOMAN: BREAKTHROUGH COLLECTION REVOLUTIONIZES HEAT TECHNOLOGY FOR 24-HOUR HAIR PERFECTION
July 25, 2016 (Madison, WI). - Get RemingtonReady..Set..Go. Remington® brand, a trusted
global leader and innovator in affordable hair care, has launched a collection of hair tools designed to create
hairstyles that keep up with fast-paced women who are on the go 24/7. Transforming the hair tool category, T
|Studio™ Thermaluxe™ products, feature proprietary thermal technology that gives women the power to lock
in their hair styles from root to tip all day long. Remington developed the collection over 27 months —resulting in
six revolutionary styling tools that provide 24 hour style perfection.
Extensive consumer research showed a consistent need for even heat performance, to avoid damage and
styling frustration¹. That insight inspired the development of the T |Studio™ Thermaluxe™ curling wands,
straightening irons, setters and blow dryer, all of which feature advanced heating systems that emit optimal heat
levels—unique to each tool—to quickly and safely style hair.
"This is how the next generation gets ready," said Daniel Provolo, Vice President of Marketing at Spectrum
Brands. "It's our highest-tech innovation to date and we developed the product because research shows that
women are frustrated by a hairstyle that doesn't keep up with their busy lifestyle.¹ The Thermaluxe™ collection
helps women create styles that are proven to withstand life's moments – there is enough to focus on during the
day, great hair should not be one of them."
The highlight of the T|Studio™ Thermaluxe™ wands is a gradient system that concentrates heat at the root,
where hair needs it most, while the T|Studio™ Thermaluxe™ straighteners deliver consistent heat across the
plates, unlike traditional irons which fluctuate in temperature and can drop up to 20 degrees when opened.²
"Consumers often struggle to replicate the longevity of salon styles at home," said Richard Marin, Remington
Celebrity Hairstylist. "This new collection changes that—these tools make it so easy for women to achieve a
desired style that has maximum staying power. The heat technology utilized is completely unique to the market."
The Remington® T|Studio™ Thermaluxe™ Pro Series Collection is available exclusively on Amazon.com in July
and will be rolling out to additional fine retailers beginning in August.
Remington® is "How the World Gets Ready™". The Remington® brand is a global leader and innovator of
affordable hair care, electric shavers, and body groomers. For more information about Remington products,
visit www.remingtonproducts.com or follow RemingtonReady on Facebook, Twitter and Instagram.
ABOUT SPECTRUM BRANDS
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000 Index, is a global and diversified
consumer products company and a leading supplier of consumer batteries, residential locksets, residential
builders' hardware, plumbing, shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents,
and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad
portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+
Decker™, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Digest-eeze™, Healthy-Hide®,
Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C
PRO®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one
million stores in approximately 160 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings
generated net sales of approximately $4.69 billion in fiscal 2015. For more information,
1Consumer study conducted August, 2015 in Madison, WI.
2 Such as a standard Remington straightener.