REMINGTON® PARTNERS WITH BEARD-A-THON® $1 MILLION FOR CHARITY
April 28, 2011
April 28, 2011 (Madison, WI) - This year Remington joins forces with the 2011 Beard-AThon
®, inviting hockey fans across the United States to join in the great tradition of growing
their very own playoff beards* for the Stanley Cup® Playoffs. Beard growers will be raising
money for charities across the county with a common goal of $1 million dollars amongst the
thirteen NHL clubs participating.
Beard-A-Thon is not the first corporate citizenship initiative for the personal grooming brand.
Most recently, Remington donated thousands of Cool Style hair tools to NBC’s Today Show’s
17th Annual Holiday Toy and Gift Drive. “We are proud to align with such an honorable cause led
by these NHL teams. By sponsoring Beard-A-Thon, we hope to grow the recognition of the
program by getting our grooming-focused consumers involved, and ultimately, help surpass the
$1 million dollar goal for this year,” says Drew Fiorenza, Vice President of North American Sales
and Marketing at Remington.
Get started and grow one for the team! To participate in the Beard-A-Thon, simply log onto
www.beardathon.com, choose your favorite NHL team, and invite family, friends and business
associates to pledge their playoff beards. By receiving pledges, participants promise not to shave
until their team wins the Stanley Cup® or is eliminated from the playoffs. Fans who are unwilling
or unable to grow playoffs beards can pledge their favorite player, other local celebrities, or build
their own beard with the “Build-a-Beard” web application.
Entering your beard into the Beard-A-Thon will also give you the chance to win prizes and
special offers from Remington including beard-of-the-week prizes, exclusive promotions and
access to free product samples. Starting today, contestants can enter the Remington Beard-AThon
Photo Face-Off on Remington Hair Care & Grooming Facebook Page and receive a free
King of Shaves razor just for uploading a photo of their playoff beard. The most popular photo as
voted on by the community will win $200 Wal-Mart Gift Card.
This season’s participating teams are the Buffalo Sabres, Detroit Redwings, Philadelphia Flyers,
Buffalo Sabres Boston Bruins, Washington Capitals, San Jose Sharks, Los Angeles Kings,
Nashville Predators, New York Rangers, Phoenix Coyotes, Tampa Bay Lightning and Chicago Blackhawks. To receive updates on Beard-A-Thon special offers check out the Remington Hair
Care & Grooming Facebook Page.
Remington® is "How the World Gets Ready™". The Remington® brand is a global leader and innovator of
affordable hair care, electric shavers, and body groomers. For more information about Remington products,
visit www.remingtonproducts.com or follow RemingtonReady on Facebook, Twitter and Instagram.
ABOUT SPECTRUM BRANDS
Spectrum Brands Holdings (NYSE: SPB), a member of the Russell 2000 Index, is a global and diversified
consumer products company and a leading supplier of consumer batteries, residential locksets, residential
builders' hardware, plumbing, shaving and grooming products, personal care products, small household
appliances, specialty pet supplies, lawn and garden and home pest control products, personal insect repellents,
and auto care products. Helping to meet the needs of consumers worldwide, our Company offers a broad
portfolio of market-leading, well-known and widely trusted brands including Rayovac®, VARTA®, Kwikset®,
Weiser®, Baldwin®, National Hardware®, Pfister®, Remington®, George Foreman®, Russell Hobbs®, Black+
Decker™, Tetra®, Marineland®, Nature's Miracle®, Dingo®, 8-in-1®, FURminator®, Digest-eeze™, Healthy-Hide®,
Littermaid®, Spectracide®, Cutter®, Repel®, Hot Shot®, Black Flag®, Liquid Fence®, Armor All®, STP® and A/C
PRO®. Spectrum Brands' products are sold by the world's top 25 retailers and are available in more than one
million stores in approximately 160 countries. Based in Middleton, Wisconsin, Spectrum Brands Holdings
generated net sales of approximately $4.69 billion in fiscal 2015. For more information,
*The superstitious practice of a National Hockey League player not shaving his beard during the Stanley
Cup playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team
is eliminated or wins the Stanley Cup.